OAK is a mobile application published on iOS platform to provide family members with a secure and private network on which to connect with each other and share their memorable moments. OAK is aimed at different segments of the market and targets teenagers, parents and grandparents.

OAK’s concept is inspired by the European mythology about the oak trees: the Mighty Oak is a symbol for courage, strength, wisdom and, perhaps most importantly, family. Oak trees in this design therefore represent family and its acorns its members.