the sugar bar

The Sugar Bar is a Saigon-based nightclub and bar that is sexy, colourful and sweet.

Its logo depicts a mermaid holding two wine glasses that double as her boobs and the varying tones of pink throughout the logo add layers of depth to its design. Mermaids are the most mysterious and charming of mythical creatures, and are an ideal symbol to capture the unique concept of the bar.

In addition to the mermaid logo, the wordmark THESUGARBAR can also be used as a logo for the brand as a standalone design.